Friday, June 11, 2010

Recovery is sexy!

So we've had some people wondering why our trailer is so sexy. And it is! No doubt about it. A lot of the trailer was shot on the day we did our print ad campaign photo shoot. The idea behind it is simple; we are going to post the banner ads on websites where people who are at home, isolating, and f*d up hang out- gambling sites, dating sites, facebook, myspace, celeb gossip sites, etc. I know from experience that if there was a picture of a sunset, or people holding hands, or any of the typical recovery images we have all seen, I wouldn't look twice. A person in their disease is in ego, and ego likes sexy. So if even one person clicks through because there is a sexy man or woman saying "sober is sexy!", then watches a show on the 247 Recovery Channel and hears the message of hope, if even one person makes it into recovery as a result, then we have done our job. 

We know we are doing things a little bit differently, and we know there will be controversy. We know we are bound to make mistakes, and we are willing to do that in full view. Its part of recovery, and part of life. But we mean to save some people, damn it, and we will leave no stone unturned. Alcoholics and drug addicts in the grips of their disease need to know that there is life after addiction, and that is awesome- sexy, smart, hip, playful, and most of all, fun. One day at a time, 24 hours a day. You are not alone!!

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